Arkansas-based Acumen Brands operates a portfolio of ecommerce sites in a diverse array of industries. Our talented group of young minds continues to generate amazing growth by innovating, iterating and having a healthy dose of data fanaticism.

About Acumen

ABOUT ACUMEN BRANDS
The art and science of insights based online merchandising.

Arkansas-based Acumen Brands operates a portfolio of ecommerce sites in a diverse array of industries, which include work apparel (toughweld.com), medical scrubs (scrubshopper.com) and country lifestyle apparel (countryoutfitter.com). Our proven business model generates online conversions through an intimate understanding of SEO, SEM, social media marketing and the right balance of price, assortment and availability. Our talented group of young minds continues to generate amazing growth by innovating, iterating and having a healthy dose of data fanaticism. We understand the art and science of insights based product merchandising.

Press

IN THE PRESS
Acumen Brands in the press.


Management Team

ACUMEN MANAGEMENT TEAM
The Acumen team that moves at lightspeed.

John James, M.D.

CEO

John is a family practice physician who gave up medicine to pursue his love of entrepreneurship. John paid for medical school with his first ecommerce company, a quiz bowl question business he founded in 1995.
He is a serial entrepreneur who has built and sold multiple businesses centered around search engine marketing. Previous ventures included a keyword arbitrage business, a multichannel niche retailer, and a hyperlocal online media company.

Terry Turpin, J.D.

COO

Terry is a former attorney turned entrepreneur.

Before co-founding Acumen Brands, Terry was a partner in ThompsonMurray, a shopper marketing agency. He oversaw the growth of the company from three people until its sale to Publicis Groupe’s Saatchi & Saatchi in 2004. Turpin continued as COO of Saatchi & Saatchi X, the retail marketing division of Publicis, until 2007.


David Echegoyen

CMO

David (“Ech”) is our multilingual global citizen. Originally from El Salvador, David has worked with some of the world’s leading brands (Procter & Gamble, LG, Walmart, and Samsung) in several countries (US, UK, France, Mexico and South Korea). His marketing assignments have ranged from launching new products and redesigning store formats to creating go-to market strategies in developing nations. Throughout the last decade, he has become an expert at solving business problems while leading multi-functional teams to deliver great work.

Chuck Browning

CFO

Chuck joined Acumen in the spring of 2012. He caught the entrepreneurial spirit when he helped launch an investment bank, Capital USA, with Alice Walton (daughter of Walmart founder, Sam Walton). This success led to several other start-up ventures that resulted in a sale to a publicly traded international company and the others are today sustainable companies with solid business models.


Jim Kane

CTO

Jim Kane is the Chief Technology Officer at Acumen Holdings. He previously held similar positions at Egora Group and at NIC USA’s Arkansas division.

Jim has worked on just about everything that has anything to do with running a website, including application development, network and system administration, and backend system integration projects. He still gets a kick out of seeing a well-built system that “just works.”

Jim received his BS in Computer Systems Engineering from the University of Arkansas in 1996, and shortly after his departure the entire CSEG major was dissolved. Coincidence?

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Contact Info

info@acumenbrands.com